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2022 Ford Expedition

We had the privilege of working with ROE PHOTO again, when they came to town to photograph the all new Ford Expedition. We were tasked to find them several rugged outdoor locations, coastal roads and urban modern building to serve as the backdrop for their new campaign. Here is a sampling of what ROE shot. They look amazing!

Client: 2022 Ford Expedition

Photographer: John Roe - Roe Photo

Executive Producer: Jason Pachura - Roe Photo/First On Set

Locations: Matt Reoch - Birdman Inc

Ad, LocationsMatt Reoch
2021 Ford Bronco Sport Reveal

At the beginning of the year, we were hired to help find and secure locations for the new 2021 Ford Bronco Sport Reveal with Roe Photo, GTB and First on Set. We have worked with Roe for many years and know what he likes in a location… typically the rougher the better. We absolutely loved what he shot and look forward to working with him again soon!

Client: 2021 Ford Bronco Sport Reveal

Photographer: John Roe - Roe Photo

Executive Producer: Jason Pachura - Roe Photo/First On Set

Agency: GTB

Stylist: Camille Milroy

Locations: Matt Reoch - Birdman Inc

Locations, AdMatt ReochComment
Levi's/AKQA - Our First COVID-19 Shoot

In the beginning of June, while we were in the midst of a global pandemic, we were approached by AKQA to help them source locations for a ‘Get the Vote Out’ still shoot campaign with Levi’s. During this strange time and political climate, Levi’s wanted to convey an important right and privilege that we have here in the USA - VOTE.

We had just learned that San Francisco was just beginning to open production back up with major safety and personnel restrictions in place. The team would need to have health and safety guidelines in place to assure they were working within the current SF health order and on set protocols. Ultimately, this was only the 3rd permit that the SF Film office would be processing since our shelter in place order. There were new added steps, more paperwork, plans that needed to be mapped out, etc. How will people get to set, would we remain socially distant, how would hair and make up work, how would you keep the general public socially distant from set, how would you keep the set sanitized, etc. Ultimately, we put a plan together that would allow max 10 people on set, shooting outside only, hiring talent that lived together or in a cohort, having them do a remote hair/make up/wardrobe session, and following all the current SF health protocol.

Working closely with Film SF and SF Rec and Park, we were able to pull off our first shoot during the COVID-19 pandemic. It was a huge success and the results were fantastic. Thank you to the SF Film office and SF rec and park department for their guidance and allowing this campaign to be one of the first productions out of the gate after months of being shut down.

CREDITS:

Agency: AKQA San Francisco

Photographer: Kara Smarsh

Creative Director: Jen Hays

Art Director: Kara Smarsh

Senior Designer: Hunter Patrick

Sr Integrated Producer: Molly Hayes  

Client Director: Olivia Albanese

Client Manager: Patrick Gregory

Program Manager: Mithra Harivandi

Locations: Matt Reoch - Birdman Inc

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Banana Republic

“Work Where?” was the slogan for this Banana Republic shoot that we worked on a few months ago.  We just received the final spots from the production company and I’m wanting to share this amazing piece, especially since we are asking “Where Work?” and we are so ready to “Get to Work!”!   

This was a very ambitious project with an aggressive schedule, shooting 4 talent per day at 3-4 different locations.   Working from soup to nuts, we prepped for several weeks prior to the shoot and had 14+ hour days on set.  It was an absolutely professional crew and we had amazing talent to shoot, including Jon Boogz, Saint Sinner, Goapele, APEX, Jimmie Fails, Chinaka Hodge, Grady Brannan, Mari Swim and Lea Sabado.   I hope you enjoy results of our hard work!

Client: Banana Republic

Director: Len Peltier

DP: Kevin Phillips

Executive Producer: Deidre Levine

Production: Bauie Productions / Rock-A-Doodle Media

Editor: Davie Brodie

Set Design: Chime Serra 

Music: Underworld

Locations: Birdman Inc / Matt Reoch


Our final days of this campaign were a bit different from the first several days of shooting in the city.  Our directive was to shoot a new Banana Republic ad for their new line of sustainable clothing.  The slogan is “What if we could make things better?  What if we could make better Things?”  We secured a ranch in Petaluma that had beautiful rolling hills and a serene and open pond, a California beach with a large rocks and a panoramic coastal overlook.  The results are just beautiful and outlines why shooting in Northern California is so desirable.  

Client: Banana Republic

Director: Len Peltier

DP: Kevin Phillips

Editor: Davie Brodie

Set Design: Chime Serra

Executive Producer: Deidre Levine

Production: Bauie Productions / Rock-A-Doodle Media

Music: Justin Stanley

Talent: Roos Van Elk Gabriel Vieira

Locations: Birdman Inc / Matt Reoch

Video, AdMatt ReochComment
Lexus LC500 Inspiration Series

We had a fantastic shoot with Lexus, highlighting their new LC500 series vehicles. They have just released their new video and featurette of Visionaries: Artistic License which we are proud to share below. 

Director - Andreas Smetana
Production - Harbor Picture Company 
Agency - Prodigious - Tim Pietranski 

(Final still images to come soon!)

Follow the link below to see the entire story: https://discoverlexus.com/highlights/visionaries-artistic-license

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Cadillac XT6 Commercial

We recently worked on a location heavy commercial for Cadillac - GM China. This project required a lot of time and effort to close down the Bay Bridge and California Street, shoot several locations with drones and even having a live deer on set. This one is absolutely stunning. Such an amazing team and we're so proud to have worked on this one!

Director: Tao Wright
Producer: Alex Friedman
Client: GM China
Locations: Birdman Inc

AdMatt ReochComment
Bose comes to the Bay Area

We had a great time on set with Sam Robinson and the Bose Team. Not only did we scout and provide locations for this campaign, but my family was also selected to be talent for the shoot. Sam was an amazing photographer to work with. He made it so easy to be on the 'other side' of the camera. It was something our family will never forget. Thanks for the memories Sam!

You can also check out their amazing new Portable Home Speaker HERE.

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Locations, On Set, AdMattComment